The biggest independent darts collective on the internet.

601K+ followers. 387M+ views. Four creators. One conversation.

BullHitters brings together four of the most influential darts creators across TikTok, YouTube, Instagram, Facebook and X, giving brands direct access to one of the fastest-growing audiences in sport.

Work with BullHitters Meet the collective
The four BullHitters creators . Ollie Howard (TBD Darts), Bailey and Dan McNamara (McDarts), and Daniel Coates (Darts With DC). In their collective team shirts
4 Creators
18 Accounts
601K+ Followers
387M+ Views
The proof

Performance at scale.

601K+ followers and 387M+ views across the BullHitters collective. Here's how that breaks down by platform. Live, auto-updated content feed included.

457K
Total followers
0
Total views
121.6K
Avg views per video
0
Videos published
0
TikTok views
Across the BullHitters collective · Short-form discovery engine
348K
Followers
207.9M
Total views
4
Active accounts
Daily
Posting cadence
Recent content · auto-updated
Loading latest TikTok posts…
Live RSS feed · TikTok
Watch
Switch to: More on TikTok

Source: collective TikTok analytics across the four BullHitters accounts (TBD Darts, McDarts, DartsWithDC, BullHitters).

Why this audience matters
PDC World Champs 3.7M viewers on Sky Luke Littler. Most talked-about athlete in British sport Audience getting younger year-on-year
Why us

Darts is booming. And we own the conversation.

Darts viewership is at an all-time high. The PDC World Championship pulled 3.7 million viewers on Sky Sports. Luke Littler became the most talked-about athlete in British sport. And the audience is getting younger.

BullHitters sits at the centre of this boom. Four creators who don't just watch darts, they shape the culture around it. Our content reaches 387 million views and counting, with an audience that's 70% aged 18–34 and 93% male.

For brands trying to reach young men, this is the most engaged, underpriced audience in sport.

A young, male, engaged audience. Alive and reactive across every platform.
Your audience

Young. Male. Engaged. Impossible to reach.

The hardest demographic for brands to reach through traditional media. Concentrated in the audience BullHitters has spent years building.

93.1%
Male
70%
Aged 18–34
51%
UK-based
See full audience breakdown

Age

18–24 30.7%
25–34 39.3%
35–44 18.2%
45+ 11.8%

Top locations

United Kingdom 51.0%
Germany 14.9%
Netherlands 7.0%
Ireland 5.6%
Other 21.5%

Gender

Male 93.1%
Female 6.9%

70% of our audience is 18–34. That's not a stat. It's a cheat code for brands targeting the next generation of consumers.

Meet

THE COLLECTIVE

Four creators. One brand. Each channel owns a corner of the darts conversation. Together they own it all.

Where we reach them

18 accounts. 5 platforms. One campaign.

From short-form discovery on TikTok to long-form depth on YouTube, the collective is built to land brands wherever the darts conversation is happening.

336K
TikTok · 207.9M views
98.3K
YouTube · 50.7M views
126.1K
Instagram · 92.7M views
36.1K
Facebook · 33.2M views
1.6K
X · 2.7M views
All 18 channels

Trusted by the world's leading brands

Winmau · Red Dragon
Surfshark
Manscaped
boohoo Group
Huel
HOLY

What we create

CONTENT THAT CONVERTS.

Every format is built for engagement. Every series is built for brands.

01.

Ultimate Challenges

High-stakes darts challenges featuring pro players.

BullHitters creator lining up a dart on stage in side profile
02.

Beat the Pro

Creators take on professional darts players head-to-head.

The BullHitters team with Michael van Gerwen at a professional darts setup
03.

Chuck and a Chat

Casual, personality-driven content led by chemistry and conversation.

BullHitters creator throwing a dart on stage
04.

BullHitters Gauntlet

Multi-round elimination format featuring all four creators.

Two BullHitters creators in studio team shirts
05.

Comp Vlogs

Behind-the-scenes access from real darts competitions and media days.

The BullHitters team behind the scenes at a darts competition
06.

Mini Games

Quick-fire formats built for TikTok, Instagram and Shorts.

The BullHitters team with a guest at the practice room
07.

BullHitters Opens

Community-facing tournament content that brings fans into the action.

The BullHitters collective on the PDC stage with a young fan

BUILT FOR ENGAGEMENT.

Formats can be combined into multi-platform campaigns across all four creators and all 18 accounts.

4 creators 18 accounts Multi-platform campaigns

How brands show up

YOUR BRAND IN THE BULLSEYE.

Four ways for brands to plug into the BullHitters universe. From native placements inside existing content to full-scale creator-led campaigns across all four creators and 18 accounts.

01.

Brand Placements

Native brand visibility inside existing BullHitters content across YouTube, TikTok and Instagram.

Best for:
Awareness, product launches, offers and traffic-driving campaigns.
Includes:
Pre-rolls, mid-rolls, host-read mentions, dedicated segments and social integrations.
02.

Branded Content Series

Original BullHitters formats built around your product, message or campaign idea.

Best for:
Storytelling, product education, creator-led demonstrations and cultural relevance.
Includes:
Sponsored challenges, bespoke episodes, recurring branded formats and short-form cutdowns.
03.

Paid Amplification

Turn creator-led content into scalable paid media through whitelisting, Spark Ads and boosted distribution.

Best for:
Extending reach, improving efficiency and pushing high-performing creative further.
Includes:
Whitelisting, Spark Ads, paid boosting, audience targeting and amplification strategy.
04.

Full 360 Campaigns

A complete BullHitters campaign across creators, formats, platforms and paid support.

Best for:
Major launches, tournament windows, seasonal pushes and always-on partnerships.
Includes:
Creative strategy, all four creators, 18 accounts, long-form, short-form, paid media and reporting.

BUILT TO FLEX AROUND YOUR CAMPAIGN OBJECTIVE.

  • Product launches
  • Competition integrations
  • Tournament windows
  • Community-led activations
  • Always-on ambassador deals

The vision

BUILDING THE CREATOR-LED HOME OF DARTS.

BullHitters is more than a content collective. It is building a new home for modern darts. Bringing together creators, fans, brands, tournaments and products in one connected ecosystem. Our ambition is simple: change the face of darts content, make the professional darts experience accessible at every level, and build a darts community like no other.

Changing Darts Content

Creating content that feels modern, social-first and entertainment-led. From challenges and competitions to creator formats, vlogs, reactions and live event moments.

Building the BullHitters Community

Bringing fans closer to the sport, the creators and each other. Building a community that does not just watch darts, but actively takes part in it.

Launching BullHitters Tournaments

Creating BullHitters tournaments that make the professional darts experience available at every level. Giving everyday players access to premium, exciting and accessible competition.

Expanding the BullHitters Darts Range

Building the largest darts range not endorsed by a professional darts player. Giving fans and players access to BullHitters products built around the culture of the sport.

The goal is not just to cover darts. It is to help shape where darts goes next.

Get in touch

Let's build your BullHitters campaign.

Email Ross or book a 30-minute call to explore how your brand can show up across the collective.

Email Ross Book a 30-min call

Ross Smith · Commercial Manager · ross@mxigroup.co.uk

Work with BullHitters